24 HOURS HOLOGRAPHIC SURGERY

Client :Microsoft

Location :France

Content :3D video. Visual guidelines

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the Pitch

In 3D We Trust!

We explored possibilities of 3D to represent the promise of the event : mixed reality breathes fresh energy into the development of modern surgery.

In a 25-second 3D video, we follow the frequency of a pulse that interacts with holographic micro- and macro-organisms to finally transform itself into a HoloLens 2, the ultimate mixed reality device designed by Microsoft.

the Brief:

On February 9th, Microsoft immerses you in a world tour of surgeries assisted by mixed reality! During a 24-hour period, 13 surgeons from 13 countries will perform holographic operations thanks to Microsoft HoloLens 2.

#1

3D TEASER VIDEO

Play Video

#2

Storyboard

1. The Pulse

We are immersed in a living micro-universe, whose movements echo the beating of a heart.

2. The Whole

Then everything goes faster. The heartbeat suddenly takes off, pierces the plexuses at breakness speed, and finally flies over our planet.

3. Transformation

Earth rotates 360° then becomes more condensed, more compact. Earth gradually transforms itself.

4. Appearance

The planet takes the form of a human face wearing a Microsoft’s mixed-reality headset Hololens 2.

5. Revelation

The user’s arm appears and interacts with holographic elements. The logo’s event appearance concludes the trip.

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3 Reasons

to create 3D video for your live events

Emotion

3D video drives emotions and reactions. It gets the viewer on board and catches its attention

Cooler

3D animations enhance design and products utilisation. You can display their features in an original and dynamic universe.

Reuse

You can get each 3D element vectorized and thus duplicate visuals for all your communication media. And save a precious time!

Nothing attracts more attention on social media than an interactive idea.

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