MICROSOFT CONNECTION FORUM

Client :

Microsoft

Location :

France

Content :

3D video. Visual guidelines.

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the Pitch

In 3D We Trust!

We explored the possibilities of 3D to represent Microsoft’s mission: support companies in their digital transformation. We follow the journey of a person materialized by a cube which, through encounters and exchanges, changes in shape and connects to the world around him.

the Brief:

How to reshape the future after the Covid-19 crisis? For a 100% digital Microsoft Connection Forum event, held on 16 and 17 of July 2020, we developed specific visual guidelines, a campaign-kit, and a 3D video rooted in a powerful storytelling: the urge, after such turmoil, to gather with people (through a digital event).

Step 1

Microsoft Connection Forum Video

Play Video

Step 2

Storyboard

1. Individual

a transparent cube emerges from the immaculate and opaque whole.

2. The group

More cubes and parallelepipeds show up and are positioned around the transparent cube

3. Fusion

They turn into a much more solid, compact and bigger cube

4. The path

The cube changes shape into a stripe, as the symbol of the road we are taking together

5. Growth

Eventually, the stripe grows and consolidates. Microsoft Connexion Forum logo appearance ends up the journey

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3 Reasons

to create 3D video for your live events

Emotion

3D video drives emotions and reactions. It gets the viewer on board and catches its attention

Cooler

3D animations enhance design and products utilisation. You can display their features in an original and dynamic universe.

Reuse

You can get each 3D element vectorized and thus duplicate visuals for all your communication media. And save a precious time!

Nothing attracts more attention on social media than an interactive idea.

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