MICROSOFT EN FRANCE

Client :
Microsoft
Location :
France
Content :
Visual guidelines.

the Pitch

In Fluent Design We Trust! In 2015, Microsoft introduced a new design system for the next wave of creativity across Windows devices. We have followed the principles of fluent design to create intuitive and accessible visual guidelines.

the Brief:

Don’t let any french business behind on the digital road, this would be Microsoft’s mission. Microsoft in France is an innovation program designed to foster growth through AI adoption. To support this initiative, we developed visual guidelines with diverse logotype versions, typography, illustrations, colours and usage rules.

Step 1

Concept

Image6

Adopt the cube, recurring geometrical shape of Microsoft

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Use the « hexagone » as a symbol of metropolitan France

Image4

Reshape Microsoft Azure new visual guidelines through Fluent Design

Step 2

VIdeo

The full 3D video aims to demonstrate Microsoft’s ability to bring people and innovation together.

Play Video

3 Reasons

to adopt Fluent Design

#1
Natural on every device. From laptops to phones, from PCs to holograms. Experiences seamlessly move and shift with people.
#2
Intuitive and powerful. When design is intuitive, people are inspired to move forward. Experiences adapt to their needs, intent, and context.
#3
Engaging and immersive. Spaces feel clean, light and open. They draw people in and help them focus on what they’re trying to achieve.

Nothing attracts more attention on social mediathan an interactive idea.

oonay | your brand deserves to shine

128 rue la Boétie
75008 Paris

In Fluent Design We Trust! In 2015, Microsoft introduced a new design system for the next wave of creativity across Windows devices. We have followed the principles of fluent design to create intuitive and accessible visual guidelines.

Need a video? Contact us!
Play Video
Play Video

In Fluent Design We Trust! In 2015, Microsoft introduced a new design system for the next wave of creativity across Windows devices. We have followed the principles of fluent design to create intuitive and accessible visual guidelines.

Need a video? Contact us!

Your brand deserves to shine

128 rue la Boétie 75008 Paris 

Don't be shy!
Contact us