{"id":2705,"date":"2018-09-02T12:41:08","date_gmt":"2018-09-02T10:41:08","guid":{"rendered":"http:\/\/content-performance-marketing.com\/?p=2705"},"modified":"2018-09-02T12:41:08","modified_gmt":"2018-09-02T10:41:08","slug":"cabinet-conseil-digital","status":"publish","type":"post","link":"https:\/\/oonay.com\/fr\/cabinet-conseil-digital","title":{"rendered":"Cabinet Conseil Digital"},"content":{"rendered":"<p>Qu\u2019est-ce qu\u2019un Cabinet Conseil Digital<\/p>\n<h2>Le digital est une vague qui n\u2019\u00e9pargne personne, et ce n\u2019est certainement pas le cas des <strong>cabinets de conseil classiques<\/strong>. Les clients, de plus en demandeurs de mission dans <strong>le domaine du Digital<\/strong> ont donn\u00e9 naissance \u00e0 une nouvelle forme de cabinets sp\u00e9cialis\u00e9s\u00a0: le <strong>Cabinet Conseil Digital<\/strong>.<\/h2>\n<p>Mais que se cache-t-il derri\u00e8re cette appellation\u00a0? Le Digital, c\u2019est vaste\u00a0! Vu qu\u2019il est tr\u00e8s difficile d\u2019englober toutes les sp\u00e9cificit\u00e9s du Digital, nombreux sont les Cabinets \u00e0 s\u2019\u00eatre sp\u00e9cialis\u00e9s dans des points tr\u00e8s pr\u00e9cis, notamment pour r\u00e9pondre au mieux aux sp\u00e9cificit\u00e9s de leurs portes-feuilles clients.<\/p>\n<h4>1# Quatre grandes familles<\/h4>\n<p>Il existe une multitude de possibilit\u00e9s, mais dans un souci de clart\u00e9, nous avons choisi de les classer en 4 grandes familles avec chacune un domaine d\u2019intervention de pr\u00e9dilection\u00a0:<\/p>\n<ul>\n<li><strong>E-commerce\u00a0<\/strong><\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong>Certains Cabinets sont sp\u00e9cialis\u00e9s dans la gestion de probl\u00e9matiques li\u00e9es au E-commerce.<br \/>\nPar exemple en intervenant en r\u00e9alisant des audit de sites, en pr\u00e9conisant et en r\u00e9alisant des interfaces, en r\u00e9alisant de l\u2019AB testing\u2026<\/p>\n<ul>\n<li><strong>Acquisition<\/strong><\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong>D\u2019autres se concentre plus sur des aspects d\u2019acquisition de trafic et de prospects. Pour ce faire, ils se sp\u00e9cialisent sur des strat\u00e9gies de SEO \/ SEA \/ SMO pour parvenir \u00e0 drainer un public pr\u00e9cis vers un contenu donn\u00e9.<\/p>\n<ul>\n<li><strong>Fid\u00e9lisation<\/strong><\/li>\n<\/ul>\n<p>Une autre composante tr\u00e8s importante est la fid\u00e9lisation de l\u2019internaute ou du prospect. Le faire venir, c\u2019est bien. Le faire revenir et apprendre \u00e0 le conna\u00eetre c\u2019est encore mieux\u00a0! Pour vous aider dans cette d\u00e9marche, de nombreux Cabinets de Conseil Digital axent leur expertise vers le CRM et l\u2019ERP.<\/p>\n<ul>\n<li><strong>Technique<\/strong><\/li>\n<\/ul>\n<p>Enfin, la derni\u00e8re grande famille que l\u2019on pourrait distinguer s\u2019int\u00e9resse plus sp\u00e9cifiquement aux composantes techniques. Qu\u2019elles interviennent sur des domaines IT, infrastructure ou d\u00e9veloppeur, elles ont pour objectif de vous orienter vers un changement ou une refonte de vos syst\u00e8mes.<\/p>\n<h4>2# Et oonay\u00a0?<\/h4>\n<p>Comme nous venons de le voir, il existe <strong>pl\u00e9thores d\u2019activit\u00e9s qui peuvent cohabiter dans un Cabinet Conseil Digital<\/strong>. La seule chose qui ne change jamais, c\u2019est qu\u2019il vous faudra <strong>axer votre choix sur un plan strat\u00e9gique ou op\u00e9rationnel<\/strong>.<\/p>\n<p>Chez ooney, nous vous proposons de <strong>ne PAS choisir<\/strong> entre ces deux composantes essentielles et intimement li\u00e9es. Nous avons d\u00e9cid\u00e9 de vous accompagner sur ces deux pans avec le m\u00eame degr\u00e9 d\u2019excellence.<\/p>\n<p>Que vous souhaitiez un accompagnement en\u00a0:<\/p>\n<ul>\n<li><strong>G\u00e9n\u00e9ration de lead<\/strong><\/li>\n<li><strong>Visibilit\u00e9 et notori\u00e9t\u00e9 de votre marque\u00a0<\/strong><\/li>\n<li><strong>Veille concurrentielle\u00a0<\/strong><\/li>\n<li><strong>Recherche d\u2019investisseur\u00a0<\/strong><\/li>\n<li><strong>E-commerce\u00a0\u00a0<\/strong><\/li>\n<li><strong>Cr\u00e9ation<\/strong><\/li>\n<\/ul>\n<p>ooney peut vous accompagner \u00e0 <strong>toutes les \u00e9tapes de votre process<\/strong>. De la validation de la strat\u00e9gie avec vous \u00e0 la mise en \u0153uvre op\u00e9rationnelle, nous vous aiderons \u00e0 atteindre vos objectifs en rapports avec vos activit\u00e9s digitales.<\/p>\n<h2>Comme d\u00e9taill\u00e9 dans cet article, le Cabinet Conseil Digital d\u00e9signe tout et rien \u00e0 la fois. Les diff\u00e9rentes sp\u00e9cialisations qui les caract\u00e9risent font qu\u2019il est n\u00e9cessaire de s\u00e9lectionner votre interlocuteur apr\u00e8s avoir correctement d\u00e9fini vos besoins. Chez ooney, nous avons d\u00e9cid\u00e9 de vous proposer un cabinet agile, qui saura r\u00e9pondre \u00e0 toutes vos probl\u00e9matiques.<\/h2>\n<p><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/oonay.com\/contact\/\">Venez en discuter avec nous\u00a0!<\/a><\/span><\/p>\n<h2>Pour aller plus loin, <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/oonay.com\/difference-agence-digitale-cabinet-conseil-digital\/\">consultez notre article qui revient sur les diff\u00e9rences entre un cabinet conseil marketing et un cabinet conseil digital<\/a><\/span>.<\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Un Cabinet de conseil digitale peut \u00eatre de nature tr\u00e9s vari\u00e9, allant d&rsquo;un cabinet de conseil logiciel \u00e0 un cabinet de strat\u00e9gie digital !<\/p>\n","protected":false},"author":1,"featured_media":10803,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-acquisition"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - 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