{"id":3250,"date":"2019-08-31T11:07:38","date_gmt":"2019-08-31T11:07:38","guid":{"rendered":"https:\/\/oonay.com\/?p=3250"},"modified":"2019-08-31T11:07:38","modified_gmt":"2019-08-31T11:07:38","slug":"agence-digitale-definition","status":"publish","type":"post","link":"https:\/\/oonay.com\/fr\/agence-digitale-definition","title":{"rendered":"Qu\u2019est ce qu\u2019une Agence Digitale et quelles sont ses missions ?"},"content":{"rendered":"

Il existe de multiples d\u00e9finitions<\/strong> pour qualifier une Agence Digitale<\/strong>. Aussi appel\u00e9e \u00ab\u00a0Agence Num\u00e9rique\u00a0\u00bb <\/strong>par les puristes, elle peut prendre plusieurs formes. Chez Oonay, nous distinguons 3 diff\u00e9rents types d\u2019agences digitales qui proposent diff\u00e9rents domaines d\u2019interventions :<\/h2>\n

#1 Acquisition<\/h4>\n

Une frange des Agences Digitales<\/strong> s\u2019est sp\u00e9cialis\u00e9e dans l\u2019acquisition de trafic<\/strong>. L\u2019id\u00e9e est de vous aider \u00e0 am\u00e9liorer votre visibilit\u00e9 pour obtenir un maximum de visites et de leads. Pour ce faire, ces agences pourront g\u00e9rer vos campagnes media, vos campagnes SEO \/ SEA \/ Display ads ou native ads, programmatic\u2026 Autant de levier pour am\u00e9liorer votre visibilit\u00e9 sur le web. Tr\u00e8s souvent, elles disposent d\u2019un p\u00f4le cr\u00e9ation en interne. Il leur permet de proposer des cr\u00e9ations graphiques parall\u00e8lement \u00e0 ses recommandations. Elles pourront donc, par exemple, vous proposer la cr\u00e9ation de digital cards, de banni\u00e8res, du design de vos landing page… A l\u2019inverse, il est assez rare de trouver des agences de cr\u00e9ation graphique qui disposent d\u2019un p\u00f4le strat\u00e9gique d\u00e9di\u00e9 \u00e0 l\u2019acquisition. L\u2019agence digitale offre donc une solution plus compl\u00e8te.<\/p>\n

\"91%<\/h4>\n

#2 Graphisme \/ Contenu<\/h4>\n

Certaines sont des agences dites \u00ab\u00a0cr\u00e9as\u00a0\u00bb<\/strong>. Ces agences digitales vont vous aider \u00e0 concevoir vos supports de pr\u00e9sentation<\/strong>. Qu\u2019il s\u2019agisse de cr\u00e9er votre site web, vos banni\u00e8res, vos infographies ou m\u00eame des supports prints<\/strong>. Evidemment, ses agences sont sp\u00e9cialis\u00e9es dans l\u2019utilisation des technologies digitales et notamment des logiciels de cr\u00e9ation graphique que sont Illustrator ou Photoshop\u2026 Elles interviendront parfois dans un autre secteur indispensable\u00a0: la cr\u00e9ation r\u00e9dactionnelle de vos contenus.<\/p>\n

\"73%<\/h4>\n

#3 Performance<\/h4>\n

Enfin vous trouverez des agences digitales qui s\u2019occuperont sp\u00e9cifiquement de votre performance<\/strong>. En premier lieu, cela passera souvent par l\u2019optimisation de vos outils de Webanalytics. De fait, cette agence vous accompagnera pour d\u00e9finir des tags via GTM (Google Tag Manager) ou Tag Commander, vous aidera \u00e0 tracker le parcours de vos visiteurs. Ces diff\u00e9rentes actions auront pour but de vous aider \u00e0 comprendre l\u2019utilisateur, puis \u00e0 mettre en place les solutions les plus adapt\u00e9es. Ce type d\u2019agence digitale est r\u00e9guli\u00e8rement amen\u00e9 \u00e0 travailler avec des outils d\u2019A\/B testing comme AB Tasty ou Tilkee pour le BtoB.
\nCette agence pourrait \u00eatre consid\u00e9r\u00e9e comme le dernier maillon de la cha\u00eene des agences digitales. En effet, avant de se pencher sur le volet de la performance, il est indispensable d\u2019avoir travaill\u00e9 les volets Acquisition et Graphisme\/Contenu.<\/p>\n

\"Seulement<\/h4>\n

\u27a1 Lisez aussi : 11 conseils pour optimiser votre page d’atterrissage<\/a> \u2b05<\/p>\n

Pour r\u00e9sumer\u00a0:<\/h4>\n

Chaque Agence Digitale dispose de sa propre sp\u00e9cialisation. Chacune sont ind\u00e9pendantes mais forment un tout indissociable. La partie Acquisition<\/strong> va faire venir le client sur votre site. Le Graphisme et le Contenu<\/strong> vont le faire rester et naviguer sur votre site. Enfin, la partie Performance<\/strong> va vous aider \u00e0 optimiser l\u2019int\u00e9gralit\u00e9 de la structure mise en place.<\/p>\n

Chez Oonay, nous allons encore loin ! En plus de ces trois volets directement int\u00e9gr\u00e9s \u00e0 notre agence digitale, nous y ajoutons un quatri\u00e8me pan avec le Conseil en Strat\u00e9gie Digitale. Nous vous proposons d\u2019imaginer votre strat\u00e9gie avec une \u00e9quipe de consultants sp\u00e9cialis\u00e9s sur l\u2019acquisition, une \u00e9quipe d\u00e9di\u00e9e \u00e0 la cr\u00e9ation visuelle et au contenu et des sp\u00e9cialistes de la performance.<\/h2>\n","protected":false},"excerpt":{"rendered":"

Une agence digitale peut avoir plusieurs formes, nous vous expliquons ici l’ensemble des pans que peut couvrir une agence digitale ! <\/p>\n","protected":false},"author":1,"featured_media":10787,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1,13,20],"tags":[],"class_list":["post-3250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-acquisition","category-contenu","category-performance"],"yoast_head":"\nQu\u2019est ce qu\u2019une Agence Digitale et quelles sont ses missions ? - Oonay<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez tous les types d'Agence Digitale. 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