{"id":17235,"date":"2023-01-29T10:41:21","date_gmt":"2023-01-29T10:41:21","guid":{"rendered":"https:\/\/oonay.com\/?post_type=use-case&p=17235"},"modified":"2023-01-30T10:35:18","modified_gmt":"2023-01-30T10:35:18","slug":"en-route-vers-linnovation-durable","status":"publish","type":"use-case","link":"https:\/\/oonay.com\/fr\/use-case\/en-route-vers-linnovation-durable","title":{"rendered":"En route vers l\u2019innovation durable"},"content":{"rendered":"\t\t
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Nos illustrations sont pens\u00e9es
comme des dessins industriels<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L\u2019illustration isom\u00e9trique est une technique de design utilis\u00e9e pour afficher un objet en 3D sur une surface en 2D. Elle permet au fabricant de mieux comprendre la g\u00e9om\u00e9trie des espaces et les processus d\u2019une installation industrielle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Plongez au c\u0153ur
d'une usine 100% durable<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cette vid\u00e9o en motion design d\u00e9crit l\u2019incroyable pouvoir de la plateforme 3D<\/b>EXPERIENCE de Dassault Syst\u00e8mes qui permet aux industriels de mod\u00e9liser leurs installations, leurs produits et leurs processus dans le cadre de leurs op\u00e9rations durables.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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3 questions \u00e0 se poser
pour r\u00e9ussir votre content marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tQuel est l\u2019objectif de votre campagne\u202f? \t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

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Pas de place au hasard avec le content marketing ! D\u00e9finissez en amont des indicateurs de performance (KPIs) pour d\u00e9livrer le bon message et optimiser votre ROI.<\/p>\n

> Assoir la notori\u00e9t\u00e9 de votre marque
\n> Augmenter la visibilit\u00e9 de votre site
\n> G\u00e9n\u00e9rer des leads<\/p>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tQuel(s) contenu(s) cr\u00e9er\u202f? \t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

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L\u2019ebook est consid\u00e9r\u00e9 comme le Saint-Graal pour g\u00e9n\u00e9rer des leads. D\u00e9finissez votre ligne \u00e9ditoriale et proposez un storytelling fort et facilement d\u00e9clinable.<\/p>\n

> Gated Content\u202f: ebook, webinar, \u00e9v\u00e9nement
\n> Non Gated Content\u202f: digital card, vid\u00e9o, posts r\u00e9seaux sociaux, article<\/p>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tQuels sont les canaux d\u2019acquisition ? \t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

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Le content marketing est une composante de l\u2019inbound marketing. \u00c9tudiez les meilleurs canaux de diffusion pour capter l\u2019attention de votre cible, g\u00e9n\u00e9rer des leads et anticipez les diff\u00e9rents formats \u00e0 produire.<\/p>\n

> R\u00e9seaux sociaux
\n> Emailing & Nurturing
\n> Display, SEA, SEO, Native Ads<\/p>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContactez nos experts<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Nos illustrations sont pens\u00e9es comme des dessins industriels L\u2019illustration isom\u00e9trique est une technique de design utilis\u00e9e pour afficher un objet en 3D sur une surface en 2D. Elle permet au fabricant de mieux comprendre la g\u00e9om\u00e9trie des espaces et les processus d\u2019une installation industrielle. Plongez au c\u0153ur d’une usine 100% durable Cette vid\u00e9o en motion […]<\/p>\n","protected":false},"featured_media":17241,"template":"","type-de-projet":[26,27,28,29,45],"class_list":["post-17235","use-case","type-use-case","status-publish","has-post-thumbnail","hentry","type-de-projet-identite-graphique","type-de-projet-ebook","type-de-projet-video","type-de-projet-motion-2d","type-de-projet-web"],"yoast_head":"\nEn route vers l\u2019innovation durable - Oonay<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez notre guide \u00ab Sustainable Manufacturing \u00bb pour b\u00e2tir une \u00e9conomie plus durable : content marketing, ebook, r\u00e9daction, motion design\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oonay.com\/fr\/use-case\/en-route-vers-linnovation-durable\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dassault Syst\u00e8mes | En route vers l\u2019innovation durable\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez notre guide \u00ab Sustainable Manufacturing \u00bb pour b\u00e2tir une \u00e9conomie plus durable : content marketing, ebook, r\u00e9daction, motion design\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oonay.com\/fr\/use-case\/en-route-vers-linnovation-durable\" \/>\n<meta property=\"og:site_name\" content=\"Oonay\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-30T10:35:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oonay.com\/wp-content\/uploads\/2023\/01\/Cover-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1921\" \/>\n\t<meta property=\"og:image:height\" content=\"1081\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Dassault Syst\u00e8mes | En route vers l\u2019innovation durable\" \/>\n<meta name=\"twitter:description\" content=\"D\u00e9couvrez notre guide \u00ab Sustainable Manufacturing \u00bb pour b\u00e2tir une \u00e9conomie plus durable : content marketing, ebook, r\u00e9daction, motion design\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/oonay.com\/wp-content\/uploads\/2023\/01\/Cover-1.png\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/oonay.com\/fr\/use-case\/en-route-vers-linnovation-durable\",\"url\":\"https:\/\/oonay.com\/fr\/use-case\/en-route-vers-linnovation-durable\",\"name\":\"En route vers l\u2019innovation durable - 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